Who We Are

We are a team of industry leaders. As practitioners, we firmly believe in comprehensive care. As innovators, we provide this care with the most up-to-date technology, knowledge, products and services available. As people, we value each one of our patients and their individual needs.

Our practice is proudly independent and South Australian owned and operated. Part of a long legacy of optometry in Adelaide and surrounds, we welcome generations of family members as they continue in our care.

Book online - it’s easy

BOOK now

Harold Gent

Operations and Technical Support Manager

Harold has joined Innovative Eye Care from a background in the optics industry as a qualified optical dispenser and ophthalmic equipment sales manager. Recently, Harold’s experience in contact lens solutions supply and technical support has broadened his appreciation of each aspect of vision and eye health.

Harold views assisting and supporting professional practitioners in aiding patients as the most rewarding part of providing ophthalmic health services and appliances. Once the day is done Harold enjoys gardening with his wife, making an occasional home brew and watching the Moto GP when in season.


  • Resourceful
  • Proactive
  • Green Thumb
  • Industry Knowledge

Book Online - It’s easy

We’ve made it super easy to schedule your next appointment with our online booking system.

Just pick a location above and click the "Book Online Now" button.